McCluskey, Jill J.; Grimsrud, Kristine; Ouchi, Hiromi; … - 2014
The discovery of bovine spongiform encephalopathy (BSE), commonly known as 'mad cow disease', in Japan caused anxiety … industry as well as major beef exporters to Japan. We analyse factors that affect Japanese consumers' willingness to pay (WTP … in Japan. A single-bounded dichotomous choice contingent valuation model is used to recover the premium amount. We find …