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Digital and internet marketing
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History of economic thought
23,028
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23,016
Online-Marketing
13,063
Internet marketing
12,946
Theorie
9,185
Theory
9,136
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5,819
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5,812
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4,855
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4,822
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3,224
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3,076
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2,775
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2,715
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2,335
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2,273
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2,259
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2,154
Advertising effects
2,143
Electronic Commerce
2,132
Online-Handel
2,012
Online retailing
2,009
E-commerce
1,992
Relationship marketing
1,882
Advertising
1,872
Beziehungsmarketing
1,865
Werbung
1,862
Brand management
1,758
Viral marketing
1,749
Virales Marketing
1,746
Markenführung
1,740
Marketingmanagement
1,701
Marketing management
1,695
Marketing
1,565
Economic theory
1,493
Keynesian economics
1,463
Keynesianismus
1,462
Ökonomen
1,400
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Brady, Michael Emmett
215
Kurz, Heinz D.
151
Samuels, Warren J.
134
Backhouse, Roger
99
Boettke, Peter J.
98
Boianovsky, Mauro
91
Tadajewski, Mark
91
Medema, Steven G.
82
Backhaus, Jürgen G.
81
Schefold, Bertram
81
Blaug, Mark
78
Fiorito, Luca
77
Harcourt, G. C.
77
Dimand, Robert W.
73
Smith, Adam
71
Hagemann, Harald
66
Emmett, Ross B.
63
Kriesler, Peter
62
Laidler, David E. W.
62
De Vroey, Michel
60
Hunt, Shelby D.
58
Leeson, Robert
58
Hodgson, Geoffrey M.
57
Sheth, Jagdish N.
56
Trautwein, Hans-Michael
54
King, John E.
53
Wood, John Cunningham
53
Dow, Sheila C.
52
Colander, David C.
50
Kotler, Philip
49
Marx, Karl
49
Priddat, Birger P.
48
Caldwell, Bruce
47
Groenewegen, Peter D.
47
Kreutzer, Ralf T.
46
McLure, Michael
46
Hollander, Samuel
44
Reinert, Erik S.
44
Pies, Ingo
42
Salvadori, Neri
42
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Springer Fachmedien Wiesbaden
127
Internationaler Währungsfonds
105
Edward Elgar Publishing
87
National Bureau of Economic Research
82
American Marketing Association
49
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
43
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
37
IGI Global
24
Duncker & Humblot
21
History of Economics Society
18
Information Resources Management Association
16
Springer Gabler <Firma>
16
Books on Demand GmbH <Norderstedt>
12
Springer International Publishing
12
Haufe-Lexware GmbH & Co. KG
11
Royal Economic Society
11
Institut ėkonomiki <Moskau>
10
Nomos Verlagsgesellschaft
10
OECD
10
Deutscher Dialogmarketing Verband
9
Verein für Socialpolitik / Dogmenhistorischer Ausschuss
9
EconWPA
8
Springer-Verlag GmbH
8
Universität Mannheim
8
Erasmus Research Institute of Management
7
MITP Verlags-GmbH & Co. KG
7
University of Strathclyde / Department of Economics
7
Verlag Dr. Kovač
7
Walter de Gruyter GmbH & Co. KG
7
England and Wales / Parliament / House of Commons
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
London School of Economics and Political Science
6
Macquarie University / Department of Economics
6
Organisation for Economic Co-operation and Development
6
University of Western Ontario / Department of Economics
6
Verein für Socialpolitik / Ausschuss für die Geschichte der Wirtschaftswissenschaften
6
Wiley-VCH
6
Academy of Marketing Science
5
Campus Verlag
5
Instytut Ekonomiky <Kiew>
5
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History of political economy
465
The European journal of the history of economic thought
462
Journal of the history of economic thought
394
Journal of business research : JBR
359
SpringerLink / Bücher
337
Journal of economic issues : jei
280
History of economic ideas : HEI
244
Routledge studies in the history of economics
229
Journal of economic literature
210
Cambridge journal of economics
209
International journal of internet marketing and advertising : IJIMA
200
Springer eBook Collection
199
The economic journal : the journal of the Royal Economic Society
184
Journal of retailing and consumer services
183
Research in the history of economic thought and methodology
155
IMF country report
136
Review of political economy
135
History of economics review : HER
134
Industrial marketing management : the international journal for industrial and high-tech firms
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
123
Journal of marketing communications
120
International journal of advertising : the review of marketing communications
119
Journal of advertising research
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
Southern economic journal
112
Journal of historical research in marketing
106
Journal of marketing management : MM
106
CHOPE working paper
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Marketing theory
93
International journal of hospitality management
90
Management science : journal of the Institute for Operations Research and the Management Sciences
90
The review of Austrian economics
90
Edward Elgar E-Book Archive
87
European Journal of Marketing
87
Journal of the Academy of Marketing Science
87
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
84
Tourism management : research, policies, practice
81
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ECONIS (ZBW)
38,776
Other ZBW resources
394
RePEc
323
USB Cologne (EcoSocSci)
282
EconStor
152
BASE
47
OLC EcoSci
14
USB Cologne (business full texts)
3
ArchiDok
1
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1
Internet marketing & e-commerce
Hanson, Ward Andrew
;
Kalyanam, Kirthi
-
2007
-
Internat. student ed
Persistent link: https://www.econbiz.de/10003437691
Saved in:
2
eMarketing eXcellence
Chaffey, Dave
;
Smith, Paul R.
-
2008
-
3rd ed.
Persistent link: https://www.econbiz.de/10003686298
Saved in:
3
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
Saved in:
4
Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009667694
Saved in:
5
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
6
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
7
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
8
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
9
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
Saved in:
10
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
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