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Dialogmarketing-Trends ...
Hamburg : Fischer's-Archiv-Medien - 1997/98(1997) - 2010/11(2010); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000653109
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The future of targeting
Mende, Marcus - In: Medienbranche im Umbruch : wesentliche Treiber der …, (pp. 54-69). 2010
Persistent link: https://www.econbiz.de/10003970387
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010424084
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
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Mad women : gendered divisions in the Swedish advertising industry, 1930-2012
Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
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Price optimization : how to win a strategic whole
Yang, Amoy X. - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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Competition in local food markets
Connolly, Cristina; Klaiber, H. Allen - In: Journal of agricultural and resource economics : JARE ; … 44 (2019) 2, pp. 328-344
Persistent link: https://www.econbiz.de/10012038854
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Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.; Kumar, V.; Park, Insu - In: Management information systems : mis quarterly 40 (2016) 4, pp. 911-939
Persistent link: https://www.econbiz.de/10011612499