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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014
Persistent link: https://www.econbiz.de/10010351528
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The Effect of Customer Empowerment on Adherence to Expert Advice
Camacho, Nuno M.A; de Jong, Martijn G.; Stremersch, S. - 2014
distinguish informational from decisional empowerment and study whether empowerment leads customers to adhere more or less to … about $564 billion globally to the pharmaceutical industry every year), we find that decisional empowerment lowers adherence … to expert advice. The effect of informational empowerment varies predictably across cultures and is only universally …
Persistent link: https://www.econbiz.de/10014037417
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The Effect of Customer Empowerment on Adherence to Expert Advice
Stremersch, Stefan; Camacho, Camacho, N.M.A.; de Jong, … - Erasmus Research Institute of Management (ERIM), … - 2014
distinguish informational from decisional empowerment and study whether empowerment leads customers to adhere more or less to … about $564 billion globally to the pharmaceutical industry every year), we find that decisional empowerment lowers adherence … to expert advice. The effect of informational empowerment varies predictably across cultures and is only universally …
Persistent link: https://www.econbiz.de/10010755253
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Consumers' choice of dentist by self-perceived need
Coe, Julie; Qian, Fang - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 160-174
Persistent link: https://www.econbiz.de/10009770353
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Social marketing : global perspectives, strategies and effects on consumer behavior
Evans, W. Douglas (ed.) - 2015
Persistent link: https://www.econbiz.de/10013550815
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Consumer interests annual : ... annual conference of the American Council on Consumer Interests
American Council on Consumer Interests - Columbia, Mo. : ACCI - 40.1994 - 46.2000
Persistent link: https://www.econbiz.de/10000536855
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Routledge handbook on consumption
Keller, Margit (contributor) - 2017
pt. I. Theoretical and methodological perspectives on consumption -- pt. II. Consumers and markets : introduction -- pt. III. Global challenges in consumption : introduction -- pt. IV. Politics and policies of consumption : introduction -- pt. V. Consumption and social divisions : introduction...
Persistent link: https://www.econbiz.de/10013181493
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Routledge handbook on consumption
Keller, Margit (ed.); Halkier, Bente (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011606641
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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The influence of animosity, ethnocentric tendencies, and national attachment on tourists' decision-making processes during international conflicts
Stepchenkova, Svetlana; Dai, Xiangyi; Kirilenko, Andrei; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1370-1385
Persistent link: https://www.econbiz.de/10012309997