We develop a duopoly model with advertising supported platforms and analyze incentives of a superior firm to license … network effects arising fromthe aversion of users to advertising. We establish a relationship between licensing incentives and … the advertising intensity, benefits advertisers and harms users. Our model provides a rationale for technology …

We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative … advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of … comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases …

model capturing the basic trade-off between the degree of privacy intrusion and the informativeness of advertising. We …This paper investigates how privacy regulation affects the structure of online markets. We provide a simple theoretical … derive empirically testable hypotheses regarding a possibly asymmetric effect of privacy regulation on large and small firms …

substitute good and/or the effort the retailer exerts for service provision or advertising. Our explanation for a min RPM is …