This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

Advertising is commonly regarded as a strategic tool to increase demand and steal business from competitors. The … present work studies the competitive effects of advertising in a two-period game with incomplete information about the … the post-entry game is independent of the pre-entry advertising decision. Assuming that pre-entry advertising by an …

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

advertising may affect consumer perferences. We illustrate the implications of our theory - an contrast with results from models … of informative advertising - by analysing the relationship between the degree of product differentiation and equilibrium … levels of advertising. The analysis suggests that an positive relationship between equilibrium levels of advertising and …

the same time,adware also raises privacy concerns. We study the effect of programmers'choice between shareware and adware …Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising … banners and distribute it forfree as adware. In this paper we study the programmers' choice betweenthese two modes of …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …