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From the products bought, by basket analysis we seek to infer interest, values and choice criteria and predict purchase probabilities for other products. This statistical approach relies on the existence of a few general under-lying clusters which enables the prediction of general and specific...
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L'article étudie l'effet de signal d'une promotion par réduction de prix, c'est-à-dire l'effet de la simple communication de la promotion. Un modèle d'utilité individuelle sur des données empiriques de type Gabor et Granger met en évidence que le simple ajout de la mention de "promotion"...
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