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~person:"Desmet, Pierre"
~type_genre:"Article in journal"
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Desmet, Pierre
Han, Heesup
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Effectiveness of measures assessing response to price information
Desmet, Pierre
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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2
Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille
;
Desmet, Pierre
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
Saved in:
3
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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