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MANAGEMENT OF TOURIST COMPANIES ON THE MODERN TOURIST MARKET

Cerovic, Slobodan - In: The AMFITEATRU ECONOMIC journal 8 (2006) 19, pp. 68-79

. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern …

Persistent link: https://www.econbiz.de/10005220154

What Executives Can Learn from U2 : An Exploratory Study

Petit, Francis - 2011

The purpose of this research is to determine what executives can learn from the successful development of the musical band and brand known as U2. To determine this information, a historical study of the U2 journey was conducted with the hopes of uncovering key learning points and takeaways for...

Persistent link: https://www.econbiz.de/10013122747

Audit of museum marketing communication in the modern management context

Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes, international trends, and visitor preferences have...

Persistent link: https://www.econbiz.de/10012291735

A look at airline management as event management : about the challenging task of trying to run a profitable airline

Brützel, Christoph; Schulke, Arne - 2019

Warren Buffett once famously stated that airlines were infamous for destroying shareholder value . His hindsight proposition to better have taken the Wright brothers out of the sky violently surely was a pointed one, if not entirely serious. This paper seeks to shed some light on the challenges...

Persistent link: https://www.econbiz.de/10011973827

Are marketing strategies implemented by SME’s in the Republic of Macedonia ?

Veseli, Nexhbi; Aziri, Brikend; Veseli, Teuta - In: Romanian Economic Journal 15 (2012) 46bis, pp. 137-152

Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and...

Persistent link: https://www.econbiz.de/10010934744

THE ROLE OF INFORMATION FOR GLOBAL MARKETING - EDUCATIONAL AND PRACTICAL ASPECTS

Mirchevska, Tatjana Petkovska - In: The AMFITEATRU ECONOMIC journal 8 (2006) 19, pp. 85-90

The selection of company strategy for international market appearance is an essential part of implementation the global marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report frequently about the dynamics. The research of...

Persistent link: https://www.econbiz.de/10005200649

New-Product Management : Issues and Strategies

Subudhi, Rabi - 2016

This article, jointly written with SK Baral, in 1995, is on new-product diffusion models given by Bass (1969) and Mahajan, Muller & Bass (1990). It analyses the concepts of product innovation and diffusion and structural presentation

Persistent link: https://www.econbiz.de/10012995365

Hard Reset : Implications of Covid-19 Pandemic on Bali’S Hospitality and Tourism Industry From The Perspectives of Management Studies

Susanto, Putu Chris - 2022

Covid-19 pandemic has had immensely adverse implications on Bali’s hospitality and tourism industry. This paper … implications of pandemic on the hospitality and tourism sector in Bali, from the perspectives of three domains of management … tourism had to engage in various crisis management and survival strategies. In terms of human resource management, both …

Persistent link: https://www.econbiz.de/10014236278

Managing Retail Shrinkage Management : An Indian Experience

Dutta, Dr.Sumanta - 2013

The shrinkage or fraud in retail is a key issue that is becoming a cause of concern for Indian retailers.Various categories of fraud constitute a major component of the shrinkage. Among the factors responsible for shrinkage losses, employees and vendors are critical factors that need to be...

Persistent link: https://www.econbiz.de/10014039050

Evidence-Based Management : Case of Bajaj Finance Limited

Mahali, Monica; Bandopadhyay, Kalpataru - 2022

Evidence-based Management (EBM) is a contemporary thought in management. The decisions ofthe management under EBM are taken based on informal or formal evidence. The subjectivity and personal bias of a decision-maker could be minimised under EBM. In this study, with the help of the...

Persistent link: https://www.econbiz.de/10014084927

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