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An IMC Approach to Event Marketing : The Effects of Sponsorship and Experience on Customer Attitudes
Sneath, Julie - 2012
The purpose of this study is to examine outcomes associated with the sponsorship of a charitable sporting event by an …
Persistent link: https://www.econbiz.de/10013112308
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Objectives of Educational Sponsorship as a Marketing Communication Tool and its Application at the Sate Oil Company of Azerbaijan Republic/Socar
Abutalibov, Rasim - 2013
The aim of this article is to provide a better understanding of educational sponsorship and its application as a … sponsorship. Author used a qualitative research with a case study. The interviews and documentations were used as primary and … secondary data. The common outcome of the study is that several objectives of educational sponsorship are generally used. The …
Persistent link: https://www.econbiz.de/10013074113
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Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben
Lehmann, Robert; Wollmershäuser, Timo - In: ifo Schnelldienst 70 (2017) 05, pp. 16-21
Die ifo Preiserwartungen sind ein zuverlässiger Frühindikator zur Prognose der sektorspezifischen Preisentwicklung. Zudem ist der ifo Indikator in der Lage, die Kernrate der deutschen Inflation treffsicherer vorherzusagen als ein einfaches Referenzmodell. Nach den jüngsten...
Persistent link: https://www.econbiz.de/10011694111
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Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
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Das Marketingniveau in der Kunststoffbranche Westmecklenburgs
Neunteufel, Herbert; Rössel, Gottfried; Sassenberg, Uwe - Hochschule <Wismar> / Fachbereich Wirtschaft - 2003
Das Ziel der Studie lag darin, den in den Firmen des WestmecklenburgischenKunststoffverbandes anzutreffenden aktuellen Zustands des Marketings zuerfragen und zu erfassen. Dieser Ausgangszustand wurde mit dem Begriff des Marketingniveausbezeichnet. Die Kenntnis des Marketingniveaus in den Firmen...
Persistent link: https://www.econbiz.de/10005862835
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In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products
Yang, Dong-Jenn; Lee, C. W. - In: International journal of management, economics and … 5 (2016) 2, pp. 35-56
This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...
Persistent link: https://www.econbiz.de/10011503554
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Defining personnel marketing strategies
Gladka, Olena; Fedorova, Viktoriya - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 146-157
The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and...
Persistent link: https://www.econbiz.de/10012020029
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Aspects of legal and ethical liability in international trade with B2B customised products : industrial component sector experience
Chlebovský, Vít - In: Trends economics and management 12 (2018) 32, pp. 75-85
Persistent link: https://www.econbiz.de/10012022259
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012125115
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - 2016
Given that consumers value quality, and such advertising content informs consumers' beliefs about quality, it is not surprising that high quality brands emphasize quality in their advertising content. What is less obvious is whether firms with lower quality brands should also follow suit and...
Persistent link: https://www.econbiz.de/10011756815