Kovářová, Kateřina; Samek, Miroslav - In: Acta Universitatis Bohemiae Meridionales 7 (2004) 1, pp. 43-47
product quality provided by the producer and on their own sensorial evaluation. This consumer's evaluation of the product and … the consumer's decision are possible to simulate by the fuzzy logic. The fuzzy logic enables to formalize the human …'s perception and to work with it. The aim of this article is to describe the fuzzy logic model of consumer's decision, based on the …