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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube

Arzaqi, Zam; Sumiati; Surachman - 2023

Persistent link: https://www.econbiz.de/10014414358

The influence of overall satisfaction and trust on customer loyalty

TRIF, Simona-Mihaela - In: Management & Marketing 8 (2013) 1

A number of researchers have reported the positive benefits of creating and maintaining customer loyalty. This study tries to clarify the concept of loyalty and examines the influence of two relationship marketing concepts, namely overall customer satisfaction and customer trust on customer...

Persistent link: https://www.econbiz.de/10011019946

Value co-creation and customer loyalty

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625

Persistent link: https://www.econbiz.de/10011450438

The moderating role of age in customer loyalty formation process

Thaichon, Paramaporn; Lobo, Antonio; Quach, Sara - In: Services marketing quarterly 37 (2016) 1, pp. 52-70

Persistent link: https://www.econbiz.de/10011452149

The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper

Alireza Roustasekehravani; Abu Bakar bin Abdul Hamid; … - In: Inventi impact: retailing & consumer services (2015) 2, pp. 105-121

Persistent link: https://www.econbiz.de/10011477223

Retaining hotel employees as internal customers : effect of organizational commitment on attitudinal and behavioral loyalty of employees

Yao, Tang; Qiu, Qi; Wei, Yigang - In: International journal of hospitality management 76 (2019) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011981825

Relational capital quality and client loyalty : firm-level evidence from pharmaceuticals, Pakistan

Shujaat Mubarik; Chandran, V G R; Devadason, Evelyn S. - In: The learning organization : TLO ; the international … 23 (2016) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10011555715

The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper

Roustasekehravani, Alireza; Hamid, Abu Bakar Abdul; … - In: Journal of management research 7 (2015) 2, pp. 10-26

Persistent link: https://www.econbiz.de/10010500736

Building trust by signaling trustworthiness in service retail

Kharouf, Husni; Lund, Donald J.; Sekhon, Harjit - In: The journal of services marketing 28 (2014) 5, pp. 361-373

Persistent link: https://www.econbiz.de/10010419912

The role of effective communication and trustworthiness in determining guests' loyalty

Kharouf, Husni; Sekhon, Harjit; Fazal-e-Hasan, Syed; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10012176610

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