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~type_genre:"Aufsatz im Buch"
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Review of Brand Loyalty Litera...
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Brand loyalty
53
Markentreue
50
Literature review
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Bibliometrics
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Customer engagement : contemporary issues and challenges
7
Exploring the rise of fandom in contemporary consumer culture
4
Social and environmental dimensions of organizations and supply chains : tradeoffs and synergies
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A Research Agenda for Service Marketing
3
Governance and financial performance : current trends and perspectives
3
Strong brands, strong relationships
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The rise of breweries and distilleries in the United States
3
Advertising in new formats and media : current research and implications for marketers
2
Brand the Future : systematische Markenentwicklung im B2B
2
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2
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2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Handbook of Big Data and Analytics in Accounting and Auditing
2
Innovating for trust
2
Strategic customer relationship management in the age of social media
2
The plight of stigmatized groups in organizations
2
Transformational leadership styles for global leaders : management and communication strategies
2
Accounting, accountability and society : trends and perspectives in reporting, management and governance for sustainability
1
Advanced Mathematical Methods for Economic Efficiency Analysis : Theory and Empirical Applications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Ageing in China : What does it mean for the Job Market?
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Blockchain and distributed ledger technology use cases : applications and lessons learned
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands and brand management : contemporary research perspectives
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Cases on branding strategies and product development : successes and pitfalls
1
Contemporary Issues in Sustainable Finance : Exploring Performance, Impact Measurement and Financial Inclusion
1
Contemporary issues in behavioral finance
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
De Gruyter handbook of entrepreneurial finance
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Diversity in action : managing diverse talent in a global economy
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Effective digital marketing for improving society behavior toward DEI and SDGs
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
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Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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2
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
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3
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
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4
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
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Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
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6
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
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7
Website engagement
Hyder, Antonio
;
Bigné Alcañiz, J. Enrique
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 152-168)
.
2016
Persistent link: https://www.econbiz.de/10011430748
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Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
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9
Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana
;
Smith, Sandra D.
;
Wilks, George
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 278-294)
.
2016
Persistent link: https://www.econbiz.de/10011430779
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10
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
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