In this paper we put forward a brand choice model which incorporates responsiveness to marketing efforts as a form of structural heterogeneity. We introduce two latent segments of households. The households in the first segment are assumed to respond to marketing efforts while households in the...

This paper analyses part of the controversy over export processing zones (EPZs)—the labour market and gender impacts—using unique time-series labour force survey data from an African setting: urban Madagascar, in which the EPZ (or Zone Franche) grew very rapidly during the 1990s. Employment...

We examine whether having previously been self-employed is a negative signal on the job market. In a UK field experiment where two applications of otherwise equally qualified individuals were sent out in response to the same vacancies in human resource management, we find that entrepreneurs...

Managerialism has been studied in many ways, including diffusion of management techniques notably in public sectors, management ideology or the colonization of everyday life by management thought. However, the process leading to managerialism, namely managerialization, has been largely...

Le changement radical modifie la représentation que les individus ont de l’identité organisationnelle. Ce bouleversement cognitif affecte différemment le processus d’identification des membres d’une organisation soumis à un même changement. Une étude empirique menée au sein de la...

L'approche clinique ou pathologique qui s'est développée en matière de GRH à la fin des années 2000 est basée sur une ignorance des acquis des sciences sociales qui conduit à des impasses. Le chapitre fait un constat et propose des pistes pour réinjecter une perspective basée sur de la...