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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng; Thomas, Ellen; Peng, Gang; Di Benedetto, C. … - In: Industrial marketing management : the international … 64 (2017), pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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Heading for new shores : do service and hybrid innovations outperform product innovations in industrial companies?
Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Industrial marketing management : the international … 45 (2015), pp. 173-183
Persistent link: https://www.econbiz.de/10010530556
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A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environme...
Sheng, Margaret L. - In: Industrial marketing management : the international … 65 (2017), pp. 28-38
Persistent link: https://www.econbiz.de/10011774867
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Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping; Atuahene-Gima, Kwaku - In: Industrial marketing management : the international … 73 (2018), pp. 7-20
Persistent link: https://www.econbiz.de/10011904654
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Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning
Bendig, David; Enke, Susanne; Thieme, Niklas; Brettel, Malte - In: Industrial marketing management : the international … 73 (2018), pp. 137-153
Persistent link: https://www.econbiz.de/10011904699
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How collaborative innovation networks affect new product performance : product innovation capability, process innovation capability, and absorptive capacity
Najafi-Tavani, Saeed; Najafi-Tavani, Zhaleh; Naudé, Peter - In: Industrial marketing management : the international … 73 (2018), pp. 193-205
Persistent link: https://www.econbiz.de/10011904721
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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun; Zhao, Yanhui; Hou, Limin - In: Industrial marketing management : the international … 90 (2020), pp. 170-180
Persistent link: https://www.econbiz.de/10012322022