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~person:"Iyengar, Radha"
~person:"Herstatt, Cornelius"
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~subject:"United States"
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Iyengar, Radha
Herstatt, Cornelius
Audretsch, David B.
24
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19
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15
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14
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of product development : IJPD
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Crash simulation evolution and its impact on R&D in the automotive applications
Spethmann, Philipp
;
Herstatt, Cornelius
;
Thomke, Stefan H.
- In:
International journal of product development : IJPD
8
(
2009
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10003874202
Saved in:
2
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
3
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
4
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
5
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
6
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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