//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Iyengar, Radha"
~type:"article"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New product development perfor...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
New product development
9
Produktentwicklung
9
Social network
9
Soziales Netzwerk
9
Consumer behaviour
5
Innovation diffusion
5
Innovationsdiffusion
5
Konsumentenverhalten
5
USA
5
Meinung
4
Opinion
4
Duration analysis
3
Medical device
3
Medizinprodukt
3
Social Web
3
Social web
3
Statistische Bestandsanalyse
3
Ansteckungseffekt
2
Contagion effect
2
Physicians
2
Viral marketing
2
Virales Marketing
2
Ärzte
2
Absatz
1
Arzneimittel
1
Correlation
1
Dauer
1
Duration
1
Innovation
1
Korrelation
1
Los Angeles (Calif.)
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
New York
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Iyengar, Radha
Audretsch, David B.
25
Acs, Zoltán J.
19
Lerner, Joshua
15
Song, Michael
14
Calantone, Roger J.
13
Link, Albert N.
13
Chesbrough, Henry William
11
Cantwell, John
10
Feldman, Maryann P.
10
Lazonick, William
10
Lichtenberg, Frank R.
8
O'Connor, Gina Colarelli
8
Zahra, Shaker A.
8
Hausman, Jerry A.
7
Klepper, Steven
7
Malerba, Franco
7
Mansfield, Edwin
7
Moser, Petra
7
Mowery, David C.
7
Pisano, Gary P.
7
Wagner, Marcus
7
Carayannis, Elias G.
6
Daim, Tugrul U.
6
Di Benedetto, C. Anthony
6
Duysters, Geert
6
Euchner, Jim
6
Halman, Johannes I. M.
6
Harhoff, Dietmar
6
Kerr, William R.
6
Mazzucato, Mariana
6
Scherer, Frederic M.
6
Shapira, Philip
6
Sharpe, Andrew
6
Teece, David J.
6
Chakrabarti, Alok K.
5
Christensen, Clayton M.
5
Darby, Michael R.
5
Galasso, Alberto
5
Gobble, MaryAnne M.
5
Hsu, Po-Hsuan
5
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
GfK marketing intelligence review : Marketingforschung für die Praxis
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
2
Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.
;
Fowler, James H.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
Saved in:
3
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->