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~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
Saved in:
3
Special issue: from resources and value chains to consumer benefits and
innovation
ecosystems : demand-side perspectives in international business
Siqueora, Ana Cristina O.
(
ed.
);
Parente, Ronaldo Couto
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011419992
Saved in:
4
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
5
The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
contributor
)
-
2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging
innovation
…
Persistent link: https://www.econbiz.de/10003637039
Saved in:
6
Strategic market creation : a new perspective on marketing and
innovation
management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
7
Global networks and
innovation
in China : international linkages and indigenous efforts
Wei, Tian
(
ed.
);
Bu, Maoliang
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012196241
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8
Innovationen - Top oder Flop? : Der Konsument entscheidet!; Jahrestagung 2003 der GfK-Nürnberg e.V.
Wildner, Raimund
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10014311861
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9
Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2019
addressed diverse areas of application such as
innovation
, retail market structure, social media, consumer decision …
Persistent link: https://www.econbiz.de/10012049368
Saved in:
10
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
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