"Holistic approach to new product development - Links technology and product development to business needs - Structures technology and product development from idea to off-the-shelf product - Describes the broad range of skills which engineers will need to deploy their technical expertise...

"This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level...