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Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116

Persistent link: https://www.econbiz.de/10011447498

Method application in new product development and the impact on product success

Graner, Marc; Mißler-Behr, Magdalena - In: International journal of innovation and technology … 12 (2015) 4, pp. 1-31

Persistent link: https://www.econbiz.de/10011478338

Product development drivers in literature and practice

Majava, Jukka; Haapasalo, Harri; Belt, Pekka; Mottonen, … - In: International journal of product development : IJPD 18 (2013) 6, pp. 512-530

Persistent link: https://www.econbiz.de/10010391234

The relationship between NPD innovation and NPD performance : the moderating role of NPD best practices in Indian manufacturing industry

Vinayak, Kalluri; Kodali, Rambabu - In: Measuring business excellence : the journal of … 18 (2014) 2, pp. 39-59

Persistent link: https://www.econbiz.de/10010393643

Interpretive barriers to successful product innovation in large firms

Dougherty, Deborah - In: Corporate entrepreneurship and growth, (pp. 329-352). 2005

Persistent link: https://www.econbiz.de/10003245584

New product success in business/industrial markets : a buyer-seller perspective

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MAIsCAP-Marketing Architectural Isolating Capability as Antecendence for Success of New Product Development

Ferdinand, Augusty Tae - 2015

This study is a basic research for fulfilling research gap in New Product Development studies. Even though a new product development program is a high cost program, the level of success in entering the market is still low. This issue rises a question what should be considered in arranging ways...

Persistent link: https://www.econbiz.de/10013015125

The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market

Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, … - In: Journal of business research : JBR 141 (2022), pp. 673-684

Persistent link: https://www.econbiz.de/10013168078

The influence of design thinking on open innovation

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Persistent link: https://www.econbiz.de/10012939432

Drivers and barriers of new product development success : evidence from an emerging economy setting country-Turkey

Duran, Halit; Temel, Serdal; Scholten, Victor - In: International journal of innovation science 14 (2022) 1, pp. 97-120

Persistent link: https://www.econbiz.de/10012797539