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Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
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Acknowledgements -- About the authors -- List of figures, tables -- Innovation: getting started -- Introduction … -- Innovation: a definition -- Six building blocks of innovation: an overview -- Building blocks of innovation: the core -- The six … blocks of innovation: the frontier -- Innovation in action -- Carlo Gasparini -- Celine Le Cotonnec -- Peter Löfgren …
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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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