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~subject:"Product life cycle"
~subject:"new product development"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of product lifecycle management : IJPLM
36
International journal of product development : IJPD
29
International journal of production research
26
International journal of innovation management
24
Management Science
22
Management science : journal of the Institute for Operations Research and the Management Sciences
16
IEEE transactions on engineering management : EM
13
International journal of innovation and technology management
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Technology analysis & strategic management
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Production and operations management : an international journal of the Production and Operations Management Society
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International journal of technology management : IJTM
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International Journal of Innovation Management (ijim)
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International journal of technology marketing : IJTMkt
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Technological forecasting & social change : an international journal
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International journal of production economics
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Journal of international economics
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NBER working paper series
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SpringerLink / Bücher
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International journal of automotive technology and management : IJATM
7
International journal of business innovation and research
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
7
Working paper / National Bureau of Economic Research, Inc.
7
Business strategy and the environment
6
California management review
6
Discussion paper / Centre for Economic Policy Research
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International Journal of Innovation and Technology Management (IJITM)
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Journal of marketing
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Journal of open innovation : technology, market, and complexity
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Manufacturing & service operations management : M & SOM
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NBER Working Paper
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International Journal of Business Performance Management
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Journal of business research : JBR
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Journal of development economics
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Foundations of Management
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Foundations of Management : the journal of Warsaw University of Technology
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ECONIS (ZBW)
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan
;
Gal-Or, Esther
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
Saved in:
4
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
5
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
6
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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