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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian - 2011
leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008699431
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"Silver" product design : product innovation for older people
Herstatt, Cornelius; Kohlbacher, Florian; Bauer, Patrick - 2011
front end of silver product development sketched. -- Demographic change ; aging ; older users ; silver market ; innovation …
Persistent link: https://www.econbiz.de/10009427498
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Product development for the silver market
Kohlbacher, Florian; Herstatt, Cornelius; Schweisfurth, Tim - In: The silver market phenomenon : marketing and innovation …, (pp. 3-13). 2011
Persistent link: https://www.econbiz.de/10008749569