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Brand management
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of promotion management : innovations in planning and applied research
5
Palgrave Studies of Marketing in Emerging Economies
5
The brand challenge : adapting branding to sectorial imperatives
5
Journal of Place Management and Development
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
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Asia-Pacific journal of business administration
3
Business horizons
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EBSCOhost eBook Collection
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3
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3
Journal of fashion marketing and management
3
Journal of internet commerce
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing intelligence & planning
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ECONIS (ZBW)
742
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Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
Islamic branding and
marketing
: creating a global Islamic business
Temporal, Paul
-
2011
Islamic Branding and
Marketing
: Creating a Global Islamic Business provides a complete guide to building brands in the … Branding and
Marketing
Forum at the Said Business School, University of Oxford. --Book Jacket …
Persistent link: https://www.econbiz.de/10010517435
Saved in:
3
Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J.
- In:
Journal of business anthropology
9
(
2020
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in
psychology
and
marketing
research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
6
Markenmanagement nachhaltig implementieren : Erkenntnisse der Neuropsychologie
Scheier, Christian
;
Held, Dirk
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 199-214)
.
2010
Persistent link: https://www.econbiz.de/10003992375
Saved in:
7
Rock'n'Brands : Wege zur akustischen Markenführung am Beispiel des Audio Branding und Musiksponsoring
Roden, Ingo
-
2009
Persistent link: https://www.econbiz.de/10010519034
Saved in:
8
Gestalt im Management : eine andere Sicht auf Marken- und Unternehmensführung in komplexen Märkten
Hartung, Stephanie
-
2014
Persistent link: https://www.econbiz.de/10010235944
Saved in:
9
Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias
-
2014
Persistent link: https://www.econbiz.de/10010458291
Saved in:
10
Corporate cultures and global brands
Rothacher, Albrecht
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002898574
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