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Inside the host's mind : psychological principles of viral marketing
Wolter, Joerg; Barth, Vincent; Barthel, Eva-Maria; … - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 54-89
Persistent link: https://www.econbiz.de/10011581522
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing
Dooley, Roger - 2012
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use … scientific approach to marketing has helped many brands and companies determine how to best market their products to different … marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters …
Persistent link: https://www.econbiz.de/10009406953
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Mind to mind marketing : communicating with 21st-century customers
Alder, Harry - 2001
Persistent link: https://www.econbiz.de/10004749018
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608
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Das Gefühl von Freiheit und Abenteuer : Ideologie und Praxis der Werbung
Lindner, Rolf - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000063482
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Advertising psychology and research : an introductory book
Lucas, Darrell B.; Britt, Steuart H. - 1950
Persistent link: https://www.econbiz.de/10000038180
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Psychologie und Werbung
Asenjo, Bernado Rabassa - 1972
Persistent link: https://www.econbiz.de/10000157811
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699