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Strategies for trade sales in a changing Asian business culture
Leach, Mark P.; Liu, Annie H.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 217-239
Persistent link: https://www.econbiz.de/10009271361
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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China
Perfall, Axel von - 2000
Persistent link: https://www.econbiz.de/10001469012
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Spatial dynamics of international capital : a study of multinational corporations in India
Banerjee-Guha, Swapna - 1997 - 1. publ.
Persistent link: https://www.econbiz.de/10000655655
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Unilever India in 2004 : in search of a growth strategy
In: Case studies on MNCs in India, (pp. 63-80). 2007
Persistent link: https://www.econbiz.de/10003737783
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Unilever in India : rural marketing initiatives
In: Case studies on MNCs in India, (pp. 141-161). 2007
Persistent link: https://www.econbiz.de/10003737795
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Unilever in India : building and nurturing brands
In: Case studies on MNCs in India, (pp. 183-220). 2007
Persistent link: https://www.econbiz.de/10003737799
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Unilever in India : managing brand extensions
In: Case studies on MNCs in India, (pp. 221-244). 2007
Persistent link: https://www.econbiz.de/10003737800
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The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti; Pirsch, Julie - In: Journal of global scholars of marketing science : … 25 (2015) 4, pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
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Unilever in India: in search of growth
In: MNCs in India : issues and challenges, (pp. 170-186). 2006
Persistent link: https://www.econbiz.de/10003733201