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Brand image
Beziehungsmarketing
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Journal of business research : JBR
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71
International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Journal of travel and tourism marketing
31
Cogent business & management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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Journal of hospitality marketing & management
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European journal of marketing : EJM
20
Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management : research, policies, practice
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International journal of contemporary hospitality management
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing communications
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Global business review
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Journal of the Academy of Marketing Science
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Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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SpringerLink / Bücher
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European journal of marketing
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International journal of retail and distribution management
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Journal of destination marketing & management
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European research studies
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
2,058
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
3
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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4
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
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5
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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6
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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7
Understanding dimensions of customer-based brand equity in banks
Bassan, Lizu
;
Kathuria, Lalit Mohan
- In:
International journal of business competition and …
5
(
2016
)
1/2/3
,
pp. 21-33
Persistent link: https://www.econbiz.de/10011662940
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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9
Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh
;
Tukamushaba, Eddy Kurobuza
- In:
International journal of hospitality management
45
(
2015
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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10
Antecedents of tourism destination image and customer satisfaction in tourism industry
Teviana, Tengku
;
Ginting, Paham
;
Lubis, Arlina Nurbaity
; …
- In:
European research studies
20
(
2017
)
3A
,
pp. 435-445
Persistent link: https://www.econbiz.de/10012219046
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