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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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The relations between innovativeness, market orientation and success among industrial firms in Poland
Łobos, Krzysztof; Szewczyk, Mirosława - In: Argumenta oeconomica 40 (2018) 1, pp. 275-298
Persistent link: https://www.econbiz.de/10012284744
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Structural Equation Modeling of Market Orientation and Staff Loyalty in Education Marketing
Ogunnaike, O.; Akinbode, Mosunmola; Onochie, Maxwell - 2017
Every vibrant and competitive business organization recognizes the significance of its employees in the actualization of its vision and goals. The primary focus of the study is to ascertain the relationship between market orientations and staff loyalty in higher education institutions. Random...
Persistent link: https://www.econbiz.de/10014119074
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Effective long-term relationship management strategies to enhance value co-creation among business partners
Kanyarat Sukhawatthanakun - In: Journal for international business and entrepreneurship … 15 (2023) 2, pp. 263-294
Persistent link: https://www.econbiz.de/10014424732
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Market orientation of riding schools : a comparison of for profit and nonprofit organizations using structural equation modeling
Wiegandt, Katharina; Spiller, Achim - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 465-487
Persistent link: https://www.econbiz.de/10011783991
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Investigating the links between market orientation, marketing capabilities and performance in the context of retailing : a structural equation model approach
Lindblom, Arto; Kajalo, Sami - In: International journal of business innovation and research 12 (2017) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10011713471
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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The role of innovation capability in the relationship between marketing capability and new product development : evidence from the telecommunication sector
Aljanabi, Abdulqadir Rahomee Ahmed - In: European journal of innovation management 25 (2022) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10012797877
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Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina; Lotze, Carlotta; Beldad, Ardion Daroca - In: Tourism and hospitality research : THR 21 (2021) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …, the findings show that customer orientation enhances marketing performance, but does not influence marketing innovation … marketing innovation decision, but not on marketing performance. Second, marketing innovation activities such as product design …
Persistent link: https://www.econbiz.de/10011523605