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Showrooming : the effect of gender
Burns, David J.; Gupta, Pola B.; Hutchins, Jennifer - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10012257886
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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Consumer shopping motive identification : study of webrooming vs. showrooming
Olearova, Maria; Gavurova, Beata; Bacik, Radovan - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
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Exploring multi-channel shopping behavior towards IT & C products, based on business students opinions
Vasiliu, Cristinel; Felea, Mihai; Mărunţelu, Irina; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 184-198
sample of 340 students. The main results showed the high frequency use of Internet as a means of searching the information … by students as both a need and a desire, and the weak expression of views about products purchased in the virtual … students’ preference for firms practicing multi-channel distribution strategy for IT & C products. Basically, people that we …
Persistent link: https://www.econbiz.de/10011843340
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Utilising modified utaut to understand students’ online shopping behaviour : a case of e-retail co-operative website in Malaysia
Hassan, Shahizan; Rashid, Rashdan; Li, Feng - In: Journal of electronic commerce in organizations : the … 13 (2015) 4, pp. 74-90
Persistent link: https://www.econbiz.de/10011446161
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Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Webrooming behaviour : a conceptual framework
Aror, Sourabh; Sahney, Sangeeta - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 762-781
Persistent link: https://www.econbiz.de/10011775712
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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming …
Persistent link: https://www.econbiz.de/10014460384
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Mobile-assisted showroomers : understanding their purchase journey and personalities
Fiestas, Jorge Carlos; Tuzovic, Sven - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430680