Searching offline and buying online : an analysis of showrooming forms and segments
Year of publication: |
2020
|
---|---|
Authors: | Schneider, Patricia J. ; Zielke, Stephan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-12
|
Subject: | Customer segmentation | Multi-channel retailing | Showrooming | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
-
Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio, (2023)
-
Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service
Ma, Hao, (2014)
-
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina, (2015)
- More ...
-
Price versus service : can retailers beat showrooming with competence?
Schneider, Patricia J., (2021)
-
Consumers' brand decision : a matter of social risk
Loebnitz, Natascha, (2020)
-
Loyalty cards, credit options and economic market development
Zielke, Stephan, (2020)
- More ...