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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ … various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
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Preliminary -- Introduction -- From Innovation to Entrepreneurship - A Processoriented Framework -- Pull vs. Push … - Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities … -- Innovation Management in Emerging Technology Ventures - The Concept of an Integrated Idea Management -- Gender …
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innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the … integration of market pull and technology push activities in the innovation process. …Foreword Both academic fields, innovation management and entrepreneurship, have been developed over years quite …
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