Dysfunctional audit behaviors behind corporate fiascos are a burning issue in today's ever changing globalized business world. After the Enron scandal that saw the demise of Arthur Andersen LLP., a growing research interest in the field of audit quality is being witnessed. With this negative...

This research shows that the perceived difficulty of manufacturing a product influences consumers' perceptions of the firm's other products. In three experiments (with 152 participants in Study 1, 86 in Study 2, and 91 in Study 3), participants received information about the quality of a firm's...