Showing 1 - 10 of 44
In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in …
Persistent link: https://www.econbiz.de/10005867113
Strong market orientation is essential for innovation success!” Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10005867162
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if …
Persistent link: https://www.econbiz.de/10005867377
Die Entwicklung innovativer Produkte wird für Unternehmen in einem zunehmendenWettbewerb immer wichtiger. Insbesondere Innovationen mit einem hohen Neuigkeitsgrad,so genannte „Breakthroughs“ bieten einem Unternehmen die Möglichkeit, sich von seinenWettbewerbern nachhaltig abzusetzen.Zu...
Persistent link: https://www.econbiz.de/10005867109
28 innovation projects in German and Japanesecompanies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10005867147
identifizieren? War diese Entwicklung Ergebnis eines effektiven wie effizienten Innovationsmanagement? Wenn ja, wie sehen die … dahinter liegenden Innovationsprozesse aus? Spielen bestimmte Methoden und Verfahren des Innova-tionsmanagement hierbei eine …
Persistent link: https://www.econbiz.de/10005867153
In research as well as in practice, process models are an expatiated element of innovation management. They fulfill … design of innovation process... …
Persistent link: https://www.econbiz.de/10005867157
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … - frequent innovation by consumers and the possibility to identify efficiently those who innovate... …
Persistent link: https://www.econbiz.de/10005867364
.Das zentrale Ergebnis ist, dass sich das Innovationsmanagement in KMU häufig informal, wenig standardisiert und unter geringem …Since studies on innovation management mainly focus on large companies, empirical findings predominately support the … idea of standardized innovation projects which are based on an extensive use of management methods and tools. This …
Persistent link: https://www.econbiz.de/10005867366
In research as well as in practice, process models are an important component of innovation management. In this context … development activities. Researchers observe innovation processes in practice and describe activities in the form of process models …
Persistent link: https://www.econbiz.de/10005867368