THE OPERATIONAL IMPLICATIONS OF SERVICE CUSTOMISATION LEVELCustomisation offers the opportunity for organisations to capitalise on the many potential benefits to both themselves and to clients, afforded by offering a greater choice of goods and services for customers. Many organisations have...

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

The demand for professional services is growing as the Mauritian economyturns to new areas of exports and restructuring of organisations to face globalmarket environment changes.This growth will attract players in the field of management consulting leadingto a competitive local market where...

Consulting Engineers provide a service that falls between tangible and intangible. The technicalproduct is strictly controlled by design and quality management standards, rendering it generallyhomogeneous across consulting organisations. The manner in which the product is delivered,therefore,...