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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia; Sandberg, Birgitta - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
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C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz; Santos, Cristiane Pizzutti dos - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 398-415
Persistent link: https://www.econbiz.de/10011813293