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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework

Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27

Persistent link: https://www.econbiz.de/10015060696

Regulating online search in the EU : from the android case to the digital markets act and digital services act

Decarolis, Francesco; Li, Muxin - In: International journal of industrial organization 90 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014468904

Digital and new age consumer's (GEN Y) : a study among college students of Delhi NCR

Kapoor, Anuj Pal; Vij, Madhu - In: Journal of commerce & business studies 4 (2017) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10012654688

The current trends and future direction of digital and relationship marketing : a business perspective

Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021

Persistent link: https://www.econbiz.de/10012586502

Digital transformation challenges successful enterprises : an exploration of the collaboration of marketing and sales department in German organizations

Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174

Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...

Persistent link: https://www.econbiz.de/10012606850

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

Persistent link: https://www.econbiz.de/10013271767

Digital trends in education : marketing of the online teaching

Gerhardtl, Trevor; Laitakari, Anu; Rice, Michael; … - In: Integrated Business Models in the Digital Age : …, (pp. 425-466). 2022

Persistent link: https://www.econbiz.de/10013282656

Workspaces of mediation : how digital platforms shape practices, spaces and places of creative work

Repenning, Alica - In: Tijdschrift voor economische en sociale geografie 113 (2022) 2, pp. 211-224

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"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation

Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204

Persistent link: https://www.econbiz.de/10012509645

Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world

Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18

Persistent link: https://www.econbiz.de/10009739386

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