Articles - Scenario Planning: A New Approach to Teaching Marketing Strategy
Year of publication: |
1999
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Authors: | Doren, Doris C.Van ; Brannigan Smith, Darlene |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 21.1999, 2, p. 146-155
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