BOOK REVIEWS - Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Year of publication: |
1999
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Authors: | Lev, Benjamin ; Lilien, Gary ; Rangaswamy, Arvind |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 29.1999, 6, p. 133
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