Marketing Expenditures: Do Marketing Expenditures to Gain Distribution Cost the Customer?
Year of publication: |
1995
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Authors: | Reibstein, David |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 13.1995, 1, p. 31-38
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