Marketing - Soap Opera in Bombay - Hindustan Lever just about invented the market for personal-care products in India. Now it has to hang on to it.
Year of publication: |
2001
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Authors: | Tanzer, Andrew ; Ghosh, Chandrani |
Published in: |
Forbes : business and finance. - New York, NY : Forbes Publ. Co., ISSN 0015-6914, ZDB-ID 7162637. - 2001 (11.06.), p. 129-131
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