The Concept of Hope and Its Relevance to Product Evaluation and Choice
Year of publication: |
2005
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Authors: | Macinnis, Deborah J. ; De Mello, Gustavo E. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 1, p. 1-14
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Saved in:
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