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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Luxusgüter"
~subject:"Markentreue"
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Search: subject_exact:"Consumer Behaviour"
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Luxusgüter
Markentreue
Consumer behaviour
565
Konsumentenverhalten
565
Brand management
277
Markenführung
277
Brand image
218
Markenimage
218
Brand
189
Markenartikel
187
Beziehungsmarketing
112
Relationship marketing
112
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76
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75
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Hennigs, Nadine
3
Kapferer, Jean-Noël
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Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Confente, Ilenia
2
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Hur, Songyee
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1
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The journal of brand management : an international journal
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
156
Journal of retailing and consumer services
104
The journal of product & brand management
58
Journal of fashion marketing and management
46
International journal of hospitality management
37
Psychology & marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of international consumer marketing
26
Journal of global fashion marketing : JGfM
22
International marketing review
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
International journal of advertising : the review of marketing communications
19
International journal of consumer studies
16
International journal of retail & distribution management
16
Marketing intelligence & planning
16
Journal of travel and tourism marketing
15
Cogent business & management
13
European journal of marketing : EJM
13
The Oxford handbook of luxury business
13
Journal of hospitality marketing & management
12
The journal of consumer marketing
12
International journal of contemporary hospitality management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Luxury marketing : a challenge for theory and practice
11
European journal of marketing
10
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
Journal of revenue and pricing management
10
The IUP journal of brand management : IJBRM
10
Australasian marketing journal
9
Journal of consumer behaviour
9
SpringerLink / Bücher
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
International journal of Indian culture and business management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of marketing communications
8
Marketing letters : a journal of research in marketing
8
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ECONIS (ZBW)
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1
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
2
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
3
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
6
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
7
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
8
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
9
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
10
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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