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Marketing management
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Hruschka, Harald
11
Gahler, Daniel
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Natter, Martin
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Journal of business economics : JBE
4
Econometrics of short and unreliable time series
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576528
Saved in:
3
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
4
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
5
Wirksamkeit der Marketinginstrumente
Hruschka, Harald
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 517-538)
.
2007
Persistent link: https://www.econbiz.de/10003510517
Saved in:
6
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
Saved in:
7
Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald
- In:
Econometrics of short and unreliable time series
,
(pp. 73-86)
.
1995
Persistent link: https://www.econbiz.de/10001290741
Saved in:
8
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
Saved in:
9
Marktreaktionsfunktionen mit Interaktionen zwischen Marketing-Instrumenten
Hruschka, Harald
- In:
Journal of business economics : JBE
61
(
1991
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10001102872
Saved in:
10
Market definition and segmentation using fuzzy clustering methods
Hruschka, Harald
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10001041167
Saved in:
11
Abgrenzung und Segmentierung von Märkten auf der Grundlage unscharfer Klassifikationsverfahren
Hruschka, Harald
-
1985
Persistent link: https://www.econbiz.de/10000044132
Saved in:
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