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~isPartOf:"Journal of strategic marketing"
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41
Revisiting the ‘concentration vs spreading debate’ : perceived risk and strategic flexibility in decision-making following an unanticipated environmental market disruption
Crick, James M.
;
Crick, Dave
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 578-606
Persistent link: https://www.econbiz.de/10014304925
Saved in:
42
Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming
Sharma, Dheeraj P.
;
Amol Singh
;
Srivastava, Praveen Ranjan
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 607-634
Persistent link: https://www.econbiz.de/10014304928
Saved in:
43
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
44
Assessing omnichannel strategies for global retailing industries in a developing country
Djofack, Sidonie
;
Nkene Ndeme, Richard
;
Wamba, Samuel Fosso
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 655-668
Persistent link: https://www.econbiz.de/10014304939
Saved in:
45
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
46
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
47
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
48
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
49
Agency theory in marketing : 27 years on
Chohan, Raeesah
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 767-793
Persistent link: https://www.econbiz.de/10014304966
Saved in:
50
Expecting the surprises : role of hope in consumer repurchase intentions in an online shopping environment
Trivedi, Vibha
;
Banerji, Diptiman
;
Yadav, Mohit
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10014304969
Saved in:
51
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
52
How to enhance consumer experience over mobile wallet : a data-driven approach
Shankar, Amit
;
Behl, Abhishek
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 838-855
Persistent link: https://www.econbiz.de/10014305011
Saved in:
53
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
54
How the country of origin cue affects consumer preference in the case of ecological products : an empirical study in two developing countries
Achabou, Mohamed Akli
;
Dekhili, Sihem
;
Hamdoun, Mohamed
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 877-893
Persistent link: https://www.econbiz.de/10014305017
Saved in:
55
A framework for preventive health marketing
Yap, Sheau-Fen
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 894-917
Persistent link: https://www.econbiz.de/10014305019
Saved in:
56
Emojis : can it reduce post-purchase dissonance?
Indwar, Radha Govind
;
Mishrab, Aditya Shankar
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 918-939
Persistent link: https://www.econbiz.de/10014305057
Saved in:
57
Service composite quality as a strategic measure of patient well-being
Anderson, Jeffrey E.
;
Nguyen, Carlin
;
Tofighi, Maryam
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 940-960
Persistent link: https://www.econbiz.de/10014305059
Saved in:
58
Shifting to phygital experience management with design science : a six-step method to manage customer journeys
Jacob, Florence
;
Pez, Virginie
;
Volle, Pierre
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 961-982
Persistent link: https://www.econbiz.de/10014305060
Saved in:
59
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
60
Strategic choices of an MNE in an emerging market : the case of Perfetti Van Melle
Mahasuar, Kiran
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1012-1028
Persistent link: https://www.econbiz.de/10014305064
Saved in:
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