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Consumer behaviour
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ECONIS (ZBW)
379
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51
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
52
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
53
Information search behavior at the post-purchase stage of the customer journey
Santos, Cristiane Pizzutti dos
;
Gonçalves, Renata
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 981-1010
Persistent link: https://www.econbiz.de/10013389495
Saved in:
54
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
55
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
Saved in:
56
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
57
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
58
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
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59
Reading between the stars : understanding the effects of online customer reviews on product demand
Cho, Hallie S.
;
Hasija, Sameer
;
Sosa, Manuel E.
-
2018
Persistent link: https://www.econbiz.de/10012056933
Saved in:
60
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
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61
Space between products on display : the impact of interspace on consumer estimation of product size
Zhang, Yuli
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Taylor, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1109-1131
Persistent link: https://www.econbiz.de/10012659698
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62
When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert
;
Hoffmann, Stefan
;
Balderjahn, Ingo
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707
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63
From franchisee experience to customer experience : their effects on franchisee performance
Gill, Pushpinder
;
Kim, Stephen K.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1175-1200
Persistent link: https://www.econbiz.de/10012659712
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64
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases : evidence from a large-scale randomized controlled trial
Dubois, Pierre
;
Albuquerque, Paulo
;
Allais, Olivier
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 119-138
Persistent link: https://www.econbiz.de/10012434090
Saved in:
65
Consumer dynamics : theories, methods, and emerging directions
Zhang, Jonathan Z.
;
Chang, Chun-Wei
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 166-196
Persistent link: https://www.econbiz.de/10012434092
Saved in:
66
Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni
;
Alavi, Sascha
;
Schons, Laura Marie
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
Saved in:
67
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
68
Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho
;
Jiang, Juncai
;
Bruce, Norris I.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
Saved in:
69
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
70
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
71
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
72
Sample-based longitudinal discrete choice experiments : preferences for electric vehicles over time
Keller, Katharina
;
Schlereth, Christian
;
Hinz, Oliver
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 482-500
Persistent link: https://www.econbiz.de/10012548052
Saved in:
73
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
74
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
75
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
76
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2016/25/STR/TOM
Persistent link: https://www.econbiz.de/10011702943
Saved in:
77
Selling off-grid light to liquidity constrained consumers
Uppari, Bhavani Shanker
;
Popescu, Ioana
;
Netessine, Serguei
-
2017
-
Revised version of 2017/13/DSC/TOM
Persistent link: https://www.econbiz.de/10011704306
Saved in:
78
Red Bull gives you incentive motivation : understanding placebo effects of energy drinks on human cognitive performance
Schmidt, Liane
;
Chandon, Pierre
;
Pessiglione, Mathias
; …
-
2017
Persistent link: https://www.econbiz.de/10011688774
Saved in:
79
Selling off-grid light to liquidity constrained consumers
Uppari, Bhavani Shanker
;
Popescu, Ioana
;
Netessine, Serguei
-
2017
-
Revised version of 2016/35/DSC/TOM
Persistent link: https://www.econbiz.de/10011695131
Saved in:
80
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
Saved in:
81
Philanthropic campaigns and customer behavior : field experiments on an online taxi booking platform
Singh, Jasjit
;
Teng, Nina
;
Netessine, Serguei
-
2017
-
Revised version of 2017/27/STR/TOM
Persistent link: https://www.econbiz.de/10011712208
Saved in:
82
Does Red Bull give wings to Vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
-
2017
Persistent link: https://www.econbiz.de/10011702747
Saved in:
83
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun
;
Oppewal, Harmen
;
Wang, Di
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863
Saved in:
84
Consumer arrogance and word-of-mouth
Ruvio, Ayalla
;
Bagozzi, Richard P.
;
Hult, Tomas M.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1116-1137
Persistent link: https://www.econbiz.de/10012386871
Saved in:
85
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
86
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
87
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
88
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
89
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
90
Price negotiating for services : elucidating the ambivalent effects on customers' negotiation aspirations
Alavi, Sascha
;
Habel, Johannes
;
Schwenke, Marco
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10012290940
Saved in:
91
Product set granularity and consumer response to recommendations
Tsekouras, Dimitrios
;
Dellaert, Benedict G. C.
;
Donkers, Bas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012290945
Saved in:
92
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
93
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
94
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
95
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis
Ikonen, Iina
;
Sotgiu, Francesca
;
Aydinli, Aylin
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 360-383
Persistent link: https://www.econbiz.de/10012290957
Saved in:
96
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
97
Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.
;
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
Saved in:
98
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
99
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
100
Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters
Kranzbühler, Anne-Madeleine
;
Zerres, Alfred
;
Kleijnen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 478-498
Persistent link: https://www.econbiz.de/10012290967
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