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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Verpackungstechnik"
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Package design
16
Verpackungsgestaltung
16
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4
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4
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3
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3
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3
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3
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2
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ECONIS (ZBW)
16
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1
Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
Saved in:
3
Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
Saved in:
4
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
5
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
6
"Repackaging" plain packaging in Europe : strategic litigation and public interest considerations
Nanopoulos, Eva
;
Yotova, Rumiana
- In:
Journal of international economic law
19
(
2016
)
1
,
pp. 175-210
Persistent link: https://www.econbiz.de/10011577665
Saved in:
7
Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck
;
Trinquecoste, Jean François
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 1014-1032
Persistent link: https://www.econbiz.de/10011441542
Saved in:
8
Ökologisch vorteilhafte Getränkeverpackungen verlieren weiter an Bedeutung
Groth, Markus
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
95
(
2015
)
3
,
pp. 220-222
Persistent link: https://www.econbiz.de/10010490125
Saved in:
9
Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van
;
Veltkamp, Martijn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
Saved in:
10
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
Saved in:
11
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
12
Packaging water : plastic bottles as market and public devices
Hawkins, Gay
- In:
Economy and society
40
(
2011
)
4
,
pp. 534-552
Persistent link: https://www.econbiz.de/10009537409
Saved in:
13
Packaging development : a conceptual framework for identifying new product opportunities
Simms, Chris
;
Trott, Paul
- In:
Marketing theory
10
(
2010
)
4
,
pp. 397-415
Persistent link: https://www.econbiz.de/10008807072
Saved in:
14
Packaging as AIDS for implementing Information and Communications Technologies (ICTs) : adoption in the Spanish food sector
García-Arca, Jesús
;
Prado-Prado, J. Carlos
- In:
International journal of manufacturing technology and …
16
(
2009
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10003820086
Saved in:
15
Optimal production scheduling for the dairy industry
Doganis, Philip
;
Sarimveis, Haralambos
-
2008
Persistent link: https://www.econbiz.de/10003669440
Saved in:
16
A tabu search algorithm for the pallet loading problem
Alvarez-Valdes, Ramon
;
Parreño, F.
;
Tamarit, Jose M.
- In:
OR spectrum : quantitative approaches in management
27
(
2005
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10002504560
Saved in:
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