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The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...
Persistent link: https://www.econbiz.de/10012112263
This EDEN course will focus on quantitative empirical research methods used in management accounting research (archival, experiment, quantitative field study, and survey) and frequently used theoretical perspectives including economic theories (agency, value of information, organizational...
Persistent link: https://www.econbiz.de/10011621955
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10011621764
The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...
Persistent link: https://www.econbiz.de/10011621760
This EDEN course deals with issues related to conducting quantitative empirical research in management accounting. This course will help students gain a wider and deeper understanding of the method and contribution of quantitative empirical research on management accounting. This includes: (1)...
Persistent link: https://www.econbiz.de/10010527480
The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...
Persistent link: https://www.econbiz.de/10010409659
The general theme for this next conference is "Innovations in management accounting practice and research”. The purpose of this conference, like its seven predecessors, is to examine innovative management accounting practices and innovative ideas about how to conduct research on them. The...
Persistent link: https://www.econbiz.de/10009549582
This course will focus on quantitative empirical research methods used in management accounting research (archival, survey, experiments) and frequently used theoretical perspectives including the contingency theory of organizations, economic theories (agency, value of information, organizational...
Persistent link: https://www.econbiz.de/10008703041
This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our...
Persistent link: https://www.econbiz.de/10008703035
This EDEN course for doctoral students deals with issues around conducting case research in management accounting. As this mode of research is nowadays increasingly applied in management accounting studies, particularly in Europe, there is a need to probe into its fundamentals. Regarding them, a...
Persistent link: https://www.econbiz.de/10008703025
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