This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

The Conference offers an opportunity for scholars and practitioners interested in the issues related to Management, Leadership, and Governance to share their thinking and research findings. These fields of study are broadly described as including issues related to the management of the...

Research papers using a variety of theoretical and methodological approaches are invited on any topic related to the general theme of performance measurement and management control. We are also encouraging submissions from all geographies of the world. Topics: • Budgeting and, more generally,...

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

We welcome contributions from theorists and empiricists alike who are interested in broadening our understanding of the economics of welfare which continues to flourish. Following work by Sen, Stiglitz and others that has helped to bring about the Sarkozy Report, the EU’s Beyond GDP memorandum...

Each year the European Conference on Research Methodology for Business and Management Studies (ECRM) provides a forum to meet and exchange views on our lives as researchers and academics, with others who understand the world in which we live. Over a few days, with those impassioned with all that...

Conference Theme: "The Day After – Inspiration, Innovation, Implementation" Tracks: - Advertising, Promotion and Marketing Communications - Business and Network Marketing - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in...

The colloquium will be held in Ljubljana immediately prior to the EMAC Conference 2011. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...