Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

The Efma Congress is dedicated to multichannel management. The main topics for discussion during the Congress will include: - Identifying the best strategies - Multichannel management. What new approaches are available? How feasible is the fully integrated customer experience and management...

The conference programme gives banks a forum for presenting and discussing their innovative ideas and learning from their peers. It will also include presentations from other retail sectors. This year’s inaugural event will cover a range of topics, including: Innovation - Within the corporate...

Achieving sales targets remains a key challenge for European banks. However, there have been some unprecedented developments within the financial services sector over the last year. These have led to a considerable change in customer, market and regulatory attitudes in relation to how banks sell...

In recent years, Efma has run highly successful conferences on customer loyalty. The major changes that have taken place in the retail banking sector in the last year or so have increased the importance of retaining the most profitable customers. This year, therefore, the conference will focus...