Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

Theoretical and empirical papers in all areas of business, finance, marketing, management, accounting, MIS, public administration, economics, business education and related fields are welcome. English and Spanish language sessions will be offered.

Theoretical and empirical papers in all areas of business, finance, marketing, management, accounting, MIS, public administration, economics, business law, business education, agribusiness, health care administration and related fields are welcome. Case studies in all areas of business finance...

Theoretical and empirical papers in all areas of business, finance, marketing, management, accounting, MIS, public administration, economics, business law, business education, agribusiness, health care administration and related fields are welcome. Papers do not need to be global in nature....

The Efma Congress is dedicated to multichannel management. The main topics for discussion during the Congress will include: - Identifying the best strategies - Multichannel management. What new approaches are available? How feasible is the fully integrated customer experience and management...

The conference programme gives banks a forum for presenting and discussing their innovative ideas and learning from their peers. It will also include presentations from other retail sectors. This year’s inaugural event will cover a range of topics, including: Innovation - Within the corporate...

Achieving sales targets remains a key challenge for European banks. However, there have been some unprecedented developments within the financial services sector over the last year. These have led to a considerable change in customer, market and regulatory attitudes in relation to how banks sell...

Theoretical and empirical papers in all areas of business, finance, marketing, management, accounting, MIS, public administration, economics, business law, business education, agribusiness, health care administration and related fields are welcome.

In recent years, Efma has run highly successful conferences on customer loyalty. The major changes that have taken place in the retail banking sector in the last year or so have increased the importance of retaining the most profitable customers. This year, therefore, the conference will focus...

Theoretical and empirical papers in all areas of business, finance, marketing, management, accounting, MIS, public administration, economics, business education and related fields are welcome. Papers do not need to be global in nature. English and Spanish language sessions will be offered. An...